THE INDEX
SUMMARY............................................................... 2
Characters In This Case................................... 2
Places and Organizations in This Case.... 2
Solar Energy and the Third World.............. 2
Anthropology and International Business 3
Tlacoxochitl, the ''Test'' Village in Mexico....... 3
Introducing Solar Stoves In Tlacoxochitl 4
A Big Leap For Aiten Technologies, Inc.. 5
Testing Solar Stoves in Tiacoxochitl......... 5
Alten Technologies' Decision........................ 6
THE PROBLEMS................................................... 7
Not Enough Laboratory Testing................... 7
Lack Of Cultural Research.............................. 7
The Potential Political Changes.................. 8
THE ANALYSIS..................................................... 8
The Advantages:................................................. 8
The Disadvantages:........................................... 9
THE RECOMMANDATIONS.............................. 9
Political Risk Assessment................................ 9
Using Local Interests In Advertising........... 9
Improve The Simple Solar Stoves
Technology Into More Developed Yet Affordable 10
Bake Using Flat Comal:................................. 10
Hire Local Employees..................................... 10
THE CONCLUSION............................................ 11
REFERENCES...................................................... 12
SUMMARY
Characters in This Case
-
Dan Farring: the inventor of the solar energy
cooking stove in Alten Technologies Inc.
-
Paul Henser: a young business
anthropologist at the university.
-
Diane Henser: Paul's wife.
-
Raul Lazo: an enterprising Zapotec man,
among the better-off people in the village, who owned not one but two,
one-room, dirt-floor adobe houses.
-
Sara Lazo: Raul's wife.
-
Zapotec peoples: contemporary indigenous
peoples of Mexico.
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Joze Mendoza: he was with the
ministry in charge of rural development.
Places and Organizations in This Case
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Alten Technologies Inc: a small firm specializing
in developing and marketing space age products.
-
Oaxaca: a relatively
isolated state in southern Mexico.
Tlacoxochitl: a
Zapotec Indian village, one of many without electrification
