Title
Sustainable Entry Strategies – MNC’s
Word Count
1900 Words
Table of Contents
1.0
Introduction.. 5
2.0
Varying degrees of Successful MNC’s. 5
3.0
Localize & innovate.. 6
4.0
Know your customer.. 7
5.0
The importance of commitment.. 7
6.0
Conclusion.. 9
7.0
References. 9
1.0 Introduction
Today,
virtually all the big MNCs in the world have operations in India. These include
Unilever, BAT, Colgate Palmolive, Procter & Gamble, General Electric,
General Motors, Ford, Pepsi, IBM, Intel, Texas Instruments, Microsoft, Oracle
and Coca-Cola. India
is now considered by many MNCs to be a strategically important market.
Management
practices within an organization follow an evolutionary pattern. Companies
begin by first competing on the basis of cost. However, once companies within
an industry achieve comparable cost-structures, the focus shifts to quality,
then variety, and, finally, to responsiveness.
In the Indian
context, the sequence in which companies adopted these strategies may have been
different, but the strategies themselves remained the same. Inevitably though,
the better companies first adopt sophisticated strategies. This helps these
companies differentiate themselves along a more advanced dimension. Other
companies replicate this, but, by the time they succeed in doing so, the better
companies have moved on to the next higher dimension.
