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SWOT Analysis, Strategies and Implementation of Marks&Spencer

Term Paper Number
898598870
Term Paper Description
SWOT Analysis, Strategies and Implementation of Marks&Spencer
Publish Year
2006
Number Of Pages
7
Number Of Words
1587
Price
40 $ (USD)
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Paper Abstract

Marks and Spencer is a high-street retailer with over 450 UK stores. It specializes in stylish, high quality, great value clothing and home products, as well as high quality foods. The company employs 65, 000 people and operates a successful international business through 150 stores worldwide, including 130 franchise businesses operated in 30 countries.

Marks and Spencer has become one of the most recognized brands both in the UK and overseas. For many years it has been an example of an efficiently managed company with remarkable annual growth. However, a decline in profits, market share and stakeholder confidence were noticed in the late 1990’s.

Since 1998, when the first evidence of crisis occurred, many efforts have been made to re-establish the company’s damaged image. With the appointment of Luc Vandevelde as the new chairman in January 2000, the company registered some progress; however it has not regained its market position.



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