Introduction:
In this section we will give some
information about the competitor brands
and the three dimensions of their products- core benefit, actual product and
augmented product, which is important for our further research.
Marketing would not be effective without sufficient
knowledge about four Ps. In particular, marketing mix is a combination of
marketing tools that are used to satisfy customers and company objectives.
Consumers often call the marketing mix "the offering." Your offer is controlled
by the following variables often referred to as the four Ps in marketing:
•          Product
•          Price
•          Place
(Distribution)
•          Promotion
