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Marriott and the Marketing Mix

Term Paper Number
257638494
Term Paper Description
Marriott and the Marketing Mix
Number Of Pages
4
Price
47.80 $ (USD)
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Paper Abstract

This 4 page paper examines Marriott International Inc., the well known hotel chain using Ansoff's matrix, the Boston Consulting Group Matrix (BCG) and product stretch. Using this analysis a recommendation is made for future strategy. The bibliography cites 10 sources.

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