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Marketing at the Bank of New York Company

Term Paper Number
897547041
Term Paper Description
Marketing at the Bank of New York Company
Number Of Pages
7
Price
83.65 $ (USD)
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Paper Abstract

A 7 page paper discussing this bank's strategy for the future. Bank of New York Company is one of those banks that have given rise to the image of the highly-conservative, wealth-building banker. Highly profitable, the bank is the leader in ADR and actively seeks out those emerging affluent who are likely to become wealthy in the course of their careers. Bank of New York Company is the nation's oldest bank still operating under its original name, and current management intends to maintain that distinction. The bank jointly focuses on stability and high-return business, seeking to gain the greatest benefit from both. Bibliography lists 9 sources.

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