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International marketing examples of product and place ( 4P) adaptation

Term Paper Number
898599352
Term Paper Description
International marketing examples of product and place ( 4P) adaptation
Publish Year
2008
Course
International Marketing
Number Of Pages
4
Number Of Words
1204
Price
16 USD
Keywords
4P, product, place, adaptation
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Paper Abstract

PLACE ADAPTATION: WAL-MART’S CHANNEL ADAPTATION IN JAPAN:

Wal-Mart is well known for its innovation in supply chain logistics. The retail success of EDLP (Every Day Low Price) is made possible by a state-of-the-art retail distribution system known as Retail Link, utilizing accurate forecasting and data sharing with suppliers.  In many ways, Retail Link is a just-in-time inventory system, which helps reduce inventory throughout Wal-Mart’s supply chain, improving inventory efficiency for both Wal-Mart and their suppliers.  The magnitude of success that Wal-Mart has in Japan hinges on the degree to which Wal-Mart adapts Retail Link to Japan’s distribution system.  Wal-Mart was also very successful in the 1990’s in developing and rolling out their Super center concept. 



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