Apple has already made a
name for itself as a top destination for music and video on-the-go, and
consumers expect the iPhone to deliver on that reputation. The iPhone shows
consumers that the potential is there to meet or exceed their expectations for
mobile video. Primary research of Apple's iPhone has shown that the new handset
has the potential not only to meet and exceed the sales forecasts of Apple but
also to change the market as it had been previously announced.