1. Abstract
Headquartered
in Palo Alto, California, Hewlett-Packard’s common stock is publicly-traded on
the New York Stock Exchange under the ticker symbol HPQ (Hp.com, 2008).
Hewlett-Packard operates in
five segments:Â Enterprise Storage and
Servers, Services, Software, Personal Systems, Imagining and Printing, and
Financial Services. The company has over
170,000 employees and is led by CEO Mark Hurd whose base pay was $14 million in
2007.  The firm’s major competitors
include Dell, IBM, Canon, Texas Instruments, and Apple.
Table of Contents
SNO
Topic
Page
No.
1
Abstract
3
2
Proposed
Vision Statement
3
3
Proposed
Mission Statement
3
4
External
Audit
4
4.1
Opportunities
4
4.2
Threats
4
4.3
CPM
– Competitive Profile Matrix
5
4.4
External
Factor Evaluation (EFE) Matrix
5-6
5
Internal
Audit
7
5.1
Strengths
7
5.2
Weaknesses
7
6
Internal
Factor Evaluation (IFE) Matrix
8
7
SWOT
Strategies
9
8
SPACE
Matrix
10
9
Grand
Strategy Matrix
11
