Paper Abstract
This 80 page paper examines the Greek shipping market and the need for change in order for Greek shipping companies to survive. The Greek shipping industry is very different to the shipping industry in other countries, which has led to many of the current competitive advantages. However the environment is changing, and this paper suggests that pooled management may be the most suitable strategy in this fragmented but competitive industry. The paper first looks at the shipping industry in general, and then as Greece. The paper then considers the pressures of change, such as international demand and standards and the impact of different strategies, such as pooled management, strategic alliances and joint ventures. These options are considered against the current positions before a conclusion is reached. Throughout the paper the theories and the application of theories to this topic are clearly explained. The bibliography cites 38 sources.
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