Paper Abstract
A 13 page paper examining the history of a confectioner company and the strategy that can grow it locally to 20% market share and the ability to “go global” within five years. The paper primarily discusses strategy; but also marketing, organizational culture; goals for the future; and upcoming problems along with their possible solutions. Includes a SWOT analysis; vision and mission statements; and 3 goals followed by 3 strategies for attaining each. Bibliography lists 4 sources.
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