Difference
between SWOT analysis and Portfolio Analysis
There are key differences between
the SWOT Analysis and the Portfolio Analysis, some of these being:
1) Portfolio analysis is based upon
analyzing elements of a firm's product mix to determine the optimum allocation
of its resources with the most common measures used in a portfolio analysis
being 1) market growth rate and 2) relative market share. Alternatively, the
SWOT analysis is a situational analysis in which internal strengths and
weaknesses of an organization, and external opportunities and threats faced by
it are closely examined to chart a strategy.
