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Customer Relationship Management – A literature Review

Term Paper Number
182719321
Term Paper Description
Customer Relationship Management – A literature Review
Number Of Pages
5
Price
59.75 $ (USD)
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Paper Abstract

The 5 page paper is a comprehensive literature review of customer relationship management. The paper examines what it is, how and when it can be used and factors that impact on effective implementation. The writer makes use of real cases to illustrate points raised. The bibliography cites 16 sources.

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