Overview of the case:
Custom Molds, Inc.
fabricates customized molds used for injection molding machines for making
plastic parts. Firms in the electronics industry constitute major customers of
Custom Molds, Inc. Plastic connectors used in the electronics industry provides
large volume for the Custom Molds, Inc. Custom Molds, Inc is facing shift in demand as total demand for
the molds has declined. However, the demand for molded parts has increased.
