Paper Abstract
A 4 page research proposal seeking to identify both financial and nonfinancial performance measures that can benefit a new company and its parent in several respects. The paper recommends maintaining basic financial measures including revenues, costs, cash flow, net income or loss, current assets, current liabilities and inventory on hand. Necessary for use in daily operations, they also are necessary for determining additional measures including current ratio, profit margin, return on assets and return on equity. Customer satisfaction is the most important nonfinancial measure. Bibliography lists 6 sources.
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