Abstract
Jean Baudrillard was an eminent
figure among great French intellectuals, and good-humor thinker, who
accomplished outstanding inventiveness and understanding in his
interdisciplinary combination of sociology, culture studies, media theory,
political economy, semiotics and psychoanalysis, which contribute to a
thoughtful reflection on consumerist age. Jean Baudrillard
tried to present a new theoretical framework which would challenge many of the
structuralism and modernist doctrine of classical Marxist political economy and
social theory.