Action Or Drama Gender
Differences In A Video Store
Abstract
The difference between male and females was examined
in five investigations in a large, well known video store chain. Different
genders were looked at in groups of all male or all female, single men and
single women, and then groups of mixed gender. Differences between the two were
measured in actions, words, and attitudes. The findings were in sync with what
society generalizes so broadly as: men and women differ in everything they do.
The research was conducted not to prove this familiar concept wrong but to show
how men and women differ in a general setting of a video store. The data was
quite rich in that the customers did not hold back what needed to be said and
actions tended not to be restricted. The findings revealed that not only do men
and women pick out different movie titles but they go about the whole process
differently as well.
