Daimler
Chrysler
Daimler Chrysler
Introduction
           Ethics is a field which is being
accepted, taught and practiced in academic institutions as well as organizations.
As this is the era of Globalization, Ethics has gained importance and is being
practiced by almost all successful companies. In fact, it is even offered as a
core subject in educational institutions.
           The case being studied is the merger
of the United States automobile company Chrysler and Daimler of Germany.
Merger, in general means the unification of two or more companies for certain
agreed upon reasons. These two companies merged in 1998. Mr. Jurgen Schrempp
was the CEO of German auto giant, Daimler Benz. Schrempp was the man who was
the originator of the idea of Daimler’s merger with Chrysler in 1998. He guided
the company from massive losses in the mid 1990s to a successful company later.
The merger was termed as the ‘merger of equals’ by Mr. Schrempp and also CEO of
Chrysler, Mr. Bob Eaton….
