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| 1. |
Advertising: History, Overview, Future Trends
(48 Pages, 573.6 USD)
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A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.
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| 2. |
The Societal Impacts of Advertising
(10 Pages, 119.5 USD)
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A 10 page discussion of the adverse impacts of political and commercial advertising. The author equates the tactics of political advertising to those of savvy advertising specialists hawking name brand tennis shoes and sports apparel. Distinguishing between an advertising promotion and an advertising campaign, the author contends that there is little real information in many campaigns. While both tactics are typically commercial in nature, an advertising promotion is intent on making the availability of a product known while an advertising campaign is intent on integrating the product into our consumer psyches, in making us feel that we cannot live without the particular product, or even a political ideology. Bibliography lists 9 sources.
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| 3. |
Distinguishing Between Advertising and Promotion
(4 Pages, 47.8 USD)
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A 4 page paper discussing advertising and promotion, how they are similar and how they are different. One of the "four Ps" of marketing – the marketing mix – is that of promotion, of which advertising is a part. Promotion includes advertising, but the marketer may not have as much direct control over promotion as over advertising. One view is that advertising is the longer term prospect, that active promotion as a discrete activity is a more short term affair. Both contribute to the same overall goal but take different approaches. Bibliography lists 5 sources.
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| 4. |
DeBeers Advertising Weighed Against Basic Principles
(8 Pages, 95.6 USD)
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An 8 page paper evaluating the reasons for the success of the diamond marketer's advertising. An examination of 20 years of De Beers advertising yields practical lessons in the astute application of classic advertising principles that so frequently appear to have been forgotten in much of today's advertising efforts. The company advertises with dignity and consistency of purpose, providing potential customers with real educational service rather than just one more example of advertising 'hype.' Bibliography lists 6 sources.
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| 5. |
Marketing's Environmental Impact
(11 Pages, 131.45 USD)
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A 11 page research paper examining marketing's tendency to focus only on short-term gains from advertising as it relates to environmental advertising. Though no clearly-defined environmental advertising standards exist, states' attorneys-general have had success in controlling blatantly deceptive environmental claims in advertising, basing their charges on the long-standing requirements for truth in advertising. Bibliography lists 7 sources.
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| 6. |
Value Added / Positive Aspects Of Advertising
(5 Pages, 59.75 USD)
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5 pages in length. The writer argues in favor of advertising's merit asserting that advertising offers much to the American people, including assisting them with the electoral process and other political information, and improving the economy by introducing them to products of which they would otherwise have no knowledge. In addition, advertising brings diversity to media, moving it beyond the realm of reporting. In fact, advertising is its own art form, which grows in sophistication as society becomes more sophisticated. The economic advantages of advertising are stressed. Bibliography lists 10 sources.
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| 7. |
Advertising Ethics - An Oxymoron?
(8 Pages, 95.6 USD)
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An 8 page paper asking just where advertising professionals should draw the line in their methods to protect their future, and how much responsibility the manufacturers of legal 'vices' have in ensuring that their messages are directed to the proper target, and not put forth in an effort to recruit just one more generation of addicts to their products. One observer says that increased pressures on tobacco advertising prohibition forces the tobacco companies to find new ways to convey their message, and that they could well feel forced to participate in subliminal advertising as one after another of their existing advertising paths are blocked. The paper also addresses sexually exploitative advertising. Bibliography lists 7 sources.
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| 8. |
Advertising Plan for a New Brand of Jeans
(6 Pages, 71.7 USD)
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This 6 page report discusses an advertising plan for the new futuristic blue jeans “WWW wear” or “web jeans.” The hallmark of virtually and launch of a consumer product is a powerful and popular advertising campaign. There is no practical way of measuring the effect of a single advertisement. The only measurement that has any validity is the measurement of an entire advertising campaign, which is likely to include many different media. Development of a meaningful campaign must carefully consider all aspects of planning and strategy addressed in this paper. Bibliography lists 5 sources.
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Paper Keywords -advertising campaign, Internet advertising, new product ad campaign
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| 9. |
Understanding the Different Steps of Advertising
(5 Pages, 59.75 USD)
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5 pages. This paper is a thorough explanation on the different steps in creating an effective advertising campaign. The relationship and importance of each of the following three areas is explained: The advertising strategy, the creative brief and the advertising copy. Interesting and effective examples of advertising techniques are given in order to further explain these different steps. Bibliography lists 5 sources.
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| 10. |
Gender-Targeted Advertising: The Image of Women and Men in Advertising
(6 Pages, 71.7 USD)
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A 6 page discussion of the impact of gender-targeted advertising on society. This paper notes the discrepancies which exist in using females verses male models in certain segments of advertising but emphasizes that as disturbing as this discrepancy is there are even more disturbing aspects of gender-targeted advertising. One of the most disturbing is the tendency of advertising to target such intimate aspects of our lives as gender roles, our perception of our bodies, and even our sexual orientation. No sources are listed.
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